Today, for most businesses, SEO is longer an 'if' question. In order to survive in a highly competitive market, incorporating an effective online marketing starategy such as SEO becomes compulsory. Plus, with social media giving SEO and even stronger position in the online world, it gets easier to understand why business owners are looking to get the best of SEO services . Sadly enough, not every SEO agent is as experienced as the next, what's even worse is the fact some dubious SEO agent will go through great lengths to trick you out of your money while providing mediocre services. Want to make sure you keep clear of such scrupulous SEO agents? Here's a list of SEO services red flags to keep an eye out for;
It has been said over and over again; no one can guarantee results on search engines. Therefore, unless Google miraculously happens to have a soft spot for your agent, which is quite unlikely, there is not a single person on earth that can guarantee you the #1 coveted spot or cataclysmic changes on your organic traffic. With this said, anytime an agent tries to lure you in with unbelievable promise, just smile and wave goodbye.
2. Instant results
Unlike giving guarantees, getting instant results is actually possible. The only problem is that your agent will need to use black hat SEO to get you those results. What is black hat SEO? Well, these are strategies which are used to trick Google bots in to producing specific results. While this may works for a while, and make you quite impressed ofcourse, it goes without saying that the results are often short lived. Sooner or later, Google is going to smoke you out and therein follows the demise of your site. Long story short, SEO is not solely about getting to the top of the search result page, it is more about providing your visitors with the best experience. Sometimes it is not about when you get there but how.
3. Rock bottom prices
As irresistible as cheap SEO might sound, we all know that there's always a catch. In this case, any SEO company that charges less than $750 a month should definitely be crossed off the list. Why? Well, you get what you pay for, and if cheap is what you are going for then expect to get cheap right back. To sum it all up, in SEO you should never go for the lowest price, instead go for the best services. After all, the success of your business depends on it.
4. Content marketing
Long gone are the days when the guy with the most links got the top spot, today its takes more than just links to make your way to the coveted spot. Content marketing is one particular facet that needs to perfected if you plan on making it big in the online world. A SEO agent that does not aknowledge the power of content should also be scrapped off the list.
Choosing the right SEO services company for your business can often present challenges, but when you know what to avoid it all becomes much easier.